2017 Ram 1500 Lone Star Silver Edition Unveiled
Dallas – Ram unveiled new-for-2017 updates to three of its most popular models. Lone Star, Laramie Longhorn and Limited models will offer truck buyers an even wider selection of exterior appointments and content. The Ram 1500 Lone Star – the brand’s top-selling truck in Texas – will get a new Silver Edition option.
“The Ram Lone Star Edition is the original Texas truck,” said Mike Manley, Head of Ram Brand, FCA – Global. “It’s impossible to overstate the significance of the role Texas plays in the pickup truck segment. At the same time, Ram trucks are an iconic part of the Texas landscape. As the longest-lasting truck in Texas, there are literally millions of Ram pickups still on the roads.”
The Ram 1500 Lone Star Silver Edition will get premium upgrades, including a new luxury grille with chrome surround and chrome Wave Mesh inserts. Other functional and aesthetic exterior highlights include new bright belt moldings, chrome exterior side-view mirrors, chrome wheel-to-wheel side steps, polished 20-inch wheels and front tow hooks.
A unique grille-mounted, milled-aluminum Lone Star badge identifies the Silver Edition as something special and also signifies that it carries with it a new “Ram Care” service program. The 2017 Ram 1500 Lone Star Silver Edition interior is offered with new sporty cloth and vinyl high-back bucket seats in Canyon Brown/Light Frost Beige or Black/Diesel Gray.
The Lone Star Silver Edition is available on Ram 1500 4×2 and 4×4 Crew Cab, and short and long box-length configurations, and a choice of either 3.6-liter Pentastar V-6, legendary 5.7-liter HEMI® V-8 or class-exclusive 3.0-liter EcoDiesel powertrains. Lone Star Silver Editions are expected to arrive in dealerships in the fourth quarter of 2016. The new Ram 1500 Lone Star Silver Edition package pricing is $900 with a starting manufacturer’s suggested retail price (MSRP) of $38,995, plus a $1,320 destination charge. For 2017, Ram has added new looks and premium features to its Limited and Longhorn models as well.