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Enjoy a Home Full of Innovation with Procter & Gamble 

Recently, media were introduced to different P&G brands spanning beauty, health and home categories to witness how innovation can revolutionize everyday living. The briefing was held in a penthouse suite at the SoHo Metropolitan Hotel modeled as an average household to help media better envision how P&G products can enrich everyday lives. Here’s a little sneak peek of how these brands fit into our daily chores around the house.

Grooming & Beauty

Olay Regenerist Luminous Collection is packed with powerful ingredients to create a more vibrant, youthful appearance. Its Skin Energizing Technology energizes skin by increasing the surface renewal rate that minimizes the appearance of dark spots.


Gillette Fusion ProGlide with FlexBall Technology responds to contours of a man’s face to get every hair. The 4-way flex for superior contact, ergonomic grip for better control and low-cutting force blades result in a gentler shaving experience.

Gillette Fusion ProGlide


COVERGIRL Outlast Stay Brilliant Nail Gloss lasts up to seven days with zero top coat required. They are available in a variety of trend-inspired colours.



Internationally renowned makeup artist and hair stylist, Veronica Chu and Justin German sampled beauty looks on a South Asian model using COVERGIRL and Pantene. Veronica demonstrated key makeup techniques to achieve trend-inspired looks from the runway. Both artists shared tips on how to transition from Summer to Fall/Winter beauty looks.



Living Room

Gain Flings has the added power of OxiBoost and malodour removal power of Febreeze. The concentrated formula has 2x more cleaning ingredients than Gain liquid detergent to clean the toughest stains.



Febreeze Allergen Reducer Range reduces inanimate allergens such as pollen, pet dander and dust mite that can be airborne from fabric or soft surfaces. The product additionally replaces lingering odours with long lasting freshness.

Febreze_Allergen Reducer

Guests walked away with a new appreciation for everyday household items. From purposeful packaging to cutting-edge formulas, the P&G family of products proved to be on the forefront of innovation.


About Procter & Gamble 
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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