FIFA WORLD CUP Which teams Canadians are supporting?
Family roots, soccer idols fuel passion among Canadians cheering for the beautiful game; tweet your favourite
country at #CIBCSoccerNation
TORONTO: A new CIBC (TSX:CM) (NYSE:CM) poll finds that all 32 countries competing in this year’s FIFA World Cup™ have a passionate fan base in Canada – from debutant Bosnia-Herzegovina to defending champion Spain. With the poll showing that nearly half (46 per cent) of Canadians will be cheering for their favourite country during the tournament, their two most popular picks are: England (24 per cent) and World Cup host Brazil (13 per cent). In the poll, top reasons for backing a FIFA team cited by Canadians
who will be cheering include: familial roots or personal connection to the country, or they like the country or its style of play.
” 29 per cent of Canadians who say they will be cheering during theFIFA World Cup™ are doing so simply because they “just like the
” 26 per cent favour one FIFA country over another because of their heritage
” 14 per cent are rooting for a country because of its style of play
” 10 per cent are backing a country because they were born in or lived
in that country
” 9 per cent are cheering for a country because their favourite club
team or player is from that country
“Our poll clearly shows how multicultural Canada is,” says Stephen
Forbes, Executive Vice President, Marketing, Communications and Public Affairs, CIBC. “With sport having the power to enrich our communities and inspire our youth, we’re excited to celebrate the world’smost popular sport with Canadians at our cross-country CIBC Soccer Nation Tour.”
Top five countries that Canadians would most like to visit in the future or visit again, by percentage:
From May 14th to May 15th 2014, an online survey was conducted among 3,014 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error-which measures sampling variability-is +/- 1.8%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.
About CIBC CIBC is a leading Canadian-based global financial institution with nearly 11 million personal banking and business clients. Through our three major business units – Retail and Business Banking, Wealth Management and Wholesale Banking – CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada with offices in the United States and around the world. You can find other news releases and information about CIBC in our Media Centre on our corporate website at www.cibc.com.
About CIBC’s FIFA Sponsorship
CIBC is proud to be a broadcast partner and the Official Canadian Bank in Association with VISA of the 2014 FIFA World Cup Brazil™. CIBC is committed to enriching Canadian communities through the power of sport. We support causes that matter to our clients, our employees and our communities and aim to make a difference in communities through corporate donations,
sponsorships and the volunteer spirit of employees.
SOURCE Canadian Imperial Bank of Commerce