GILLETTE LAUNCHES NEW FUSION PROSHIELD™ WITH LUBRICATION BEFORE AND AFTER THE BLADES TO SHIELD AGAINST IRRITATION
Study shows most guys who shave take about 170 strokes with their razor which causes irritation.
For ultimate closeness and comfort, Gillette has changed its blade cartridges so guys don’t have to
change the way they shave.
February 2016: According to recent studies, most guys take about 170 strokes every time they shave, and 120
of them are re-strokes over the same area of the face after the initial strokes have wiped away most of the
protective shave gel. Despite all of the advances in blade technology, many guys still experience some
irritation, largely due to these re-strokes. Instead of expecting guys to change how they shave, Gillette® has
made its best cartridge even better to shield guys from irritation. The new Gillette Fusion® ProShield™ with
lubrication before and after the blades shields against irritation during every shave – no matter how many
strokes he takes.
Guys have many habits that get them looking their best. But they often do these and other typical activities
throughout the day involuntarily. Some guys may puff up their chest when feeling provoked, stroking their
facial hair when thinking, sucking in their belly when seeing an attractive person and taking a surprising
number of strokes every time they shave.
When it comes to shaving, guys re-stroke over the same area, wiping away the shave gel. Shaving over the
same spot without lubrication can cause skin irritation, redness and bumps that keep guys from looking and
feeling their best. That’s why Gillette developed Fusion ProShield, engineered to shield against irritation, with
new lubrication before the blades in addition to the Lubrastrip after the blades, while still delivering incredible
“With the latest razor technology, excessive re-stroking isn’t necessary for a close shave, but old habits are
hard to break,” said Stew Taub, Director of Shave Care R&D at Gillette. “At Gillette, we constantly look for
solutions to help improve the shave for guys, and that is why we are introducing Fusion ProShield with
lubrication before and after the blades, to help shield from irritation during the shave. We have changed our
blade cartridges so guys don’t need to change the way they shave.”
New ProShield Lubrication Bar before the blades, in addition to the Lubrastrip after the blades, shields
With All of the Great Features of Gillette’s Most Advanced ProGlide Blade Cartridges:
Our thinnest, finest blade edges with less tug and pull1
Gillette’s most advanced blade coating
Blade Stability Bar maintains optimal blade spacing for exceptional comfort
MicroComb to help guide stubble to the blades
Precision Trimmer for accurate edging
On our FlexBall Technology Handle:
FlexBall handle with innovative pivot to respond to facial contours for maximum contact2
Two Varieties Available:
Chill™ with Cooling Technology (Blue)
And, ProShield blade cartridges fit on all Fusion and ProGlide handles.
Gillette rebuilt shaving with the Fusion ProGlide with FlexBall technology, and has now changed the face of
cartridge technology with the Fusion ProShield. More than 25 million men have switched to FlexBall and
together with Fusion ProShield, the shave experience has just gotten even better with Gillette’s most advanced
Gillette Fusion ProShield will be available at food, drug and mass merchandise stores in Canada starting on
early February 2016 for a suggested retail price of $14.99. Retail price is at the sole discretion of the retailer.
1 first 4 blades vs. Gillette Fusion
2 among Gillette Fusion razors