Katrina Kaif receives luscious offers from ad world
Since the last couple of releases, Katrina Kaif has been riding high on adulation. The actress got rave reviews for her turn as a glamorous actress, Babita Kumari, who suffers from heartbreak and alcoholism in Zero (2018). In her latest release, Bharat, which saw her reuniting with Salman Khan after Tiger Zinda Hai (2017), the leggy beauty was praised for her turn as the fiesty Kumud. The movie also churned out a business of Rs 200 crore at the BO. Now, we hear that the success of the Partition drama has fetched Katrina more endorsements.
Currently the face of over a dozen ad campaigns, from eyewear to soft drinks, she will be adding more brands to her kitty. Apparently, she has been approached by six new labels, who are willing to shell out a much bigger amount than her fees to get her on-board. The products that companies want her as the ambassador for range from beauty and fitness to real estate, tourism and cars.
Says a source close to the actress, “Apart from being one of the most sought-after names in the brand world, Katrina is also a regular on most ‘search’ and ‘popularity measurement’ lists, speaking volumes of the kind of reach the star has. She appeals to a wide demography of audience, and brands have seen a considerable boost in sales post her association. After Bharat, she has been approached in the F&B and lifestyle spaces, all of whom are offering almost 40 per cent more than her brand fee. She is also the fastest-growing Indian celebrity on social media, which connects directly with millennials.”