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Tide Diwali Festival of Lights sets the mood for Diwali celebrations 

This past weekend The Great Punjab plaza was filled with a joyful crowd coming together to celebrate the Diwali festival of lights with Tide, Crest, Pantene and other leading P&G brands. Attendees were greeted with free giveaways, a personal and household care product experience and engaging activities.

Ashwin Garg, Category Brand Manager at P&G Canada said: “We hope that our products can help to make household chores easier so South Asian families can spend more time with each other this Diwali season.”

The Shine Zone digital game booth had long lineups of the attendees wanting to win free Tide, Mr Clean, Swiffer, and Febreze products. At the Pantene, COVERGIRL and Olay booth, consumers got a free beauty touch up to enhance their festive experience.  The Crest photobooth and twitter wall provided attendees with a #TimeToShine.  The Gillette shave station was popular for the clean shaven look.  All those who missed being at the festival can sign up on PGeveryday.ca and download discount coupons to buy their favourite P&G products.

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