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Walmart opens Canada marketplace to Indian sellers in advance of Diwali

Walmart held a day-long Global Seller Summit in Delhi on September 27 to help Indian companies leverage Walmart’s eCommerce Marketplace to grow in the U.S. and Canada. Indian manufacturers, brands and sellers attended to hear from local and global Walmart experts, logistics and fintech service providers, and Indian companies that are already thriving on Walmart Marketplace.

Key insights

  • Building on a major drive to attract Indian sellers to its U.S. Marketplace, which kicked off in January, Walmart is now also inviting Indian sellers to apply to join its Marketplace in Canada.

·       As part of Canada’s retail scene for almost 30 years, Walmart is one of Canada’s most popular brands. It operates more than 400 stores nationwide and is one of the largest online retailers and fastest growing marketplace platforms in Canada.

·       The winter holiday season in North America is retail’s busiest time of the year. Walmart data shows that customers start researching their holiday buys in October, with steady sales throughout November and December.

·       Walmart is preparing to help Indian sellers take advantage of this key shopping season with tools like Walmart Fulfillment Services (for fast and easy shipping) and Walmart Connect (for targeted seasonal promotions).

·       Walmart sees outstanding potential for Indian sellers in highly searched categories like home, apparel, leather accessories, and beauty and personal care.

·       Indian companies are leveraging the Walmart Marketplace for D2C export success. Walmart is seeing top suppliers like Welspun adding D2C sales to their business, as well as exciting new digital-first brands such as Rage Coffee and Mensa Brands coming on board the platform to grow in overseas markets.            

Michelle Mi, VP, Emerging Markets and Business Development, Global Sourcing – Walmart – “Walmart is continuing to deepen our connections to Indian sellers and to invest in tools and services to support them to do business overseas. We are focused on building long-term relationships with even more Indian companies. Helping sellers build their business in the U.S. and establish themselves in Canada with Walmart Marketplace underscores our confidence in the potential of these markets for Indian sellers as we work towards building our exports from India to US$10 billion a year by 2027.”

Dipali Goenka, CEO and Joint MD, Welspun India – “Welspun is a customer-centric company, and we are proud of our strong partnership with Walmart fostered over the last two decades. This year, we entered Walmart’s US Marketplace with our highly regarded Welhome products designed specifically for American shoppers. As a brand with digitization at its core, we are rapidly growing our e-selling capabilities to meet and exceed Walmart’s standards for excellence and continue to unlock new opportunities.”

Bharat Sethi, CEO and Founder, Rage Coffee – Being a digitally native brand, we take an omnichannel approach to cater to consumers across online and offline formats. Our journey – from sourcing and production to distribution, retail and delivery – puts the customer experience front and centre, and we are proud to scale to global markets with a unique product proposition and a strong quality-first mindset. Our partnership with the Walmart U.S. Marketplace has helped us reach more consumers in that market and become part of their daily coffee routine. We are excited about possibilities to grow further and build a globally known brand.”

Pawan K Dasaraju, Founding Member, Mensa Brands – At Mensa Brands, we understand the opportunity global eCommerce provides homegrown brands that aspire to grow and meet customer expectations in high-potential markets like the U.S. and Canada. With resources like Walmart Connect, brands on the Walmart US Marketplace can gain insight into what customers expect, build a custom assortment accordingly and ensure that quality standards are consistently met and improved upon. This is what helps brands build trust.”

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