29 November: In a significant move to support cancer research, Y Media and the Princess Margaret Cancer Foundation have entered into a formal partnership through the signing of a Memorandum of Agreement for the ‘Cricket to Conquer Cancer’ initiative. The agreement, signed on November 28, 2024, symbolizes a united vision to leverage the power of cricket and media to raise awareness and critical funds for groundbreaking cancer research at The Princess Margaret Cancer Centre, one of the world’s leading cancer research institutions.
The partnership emphasizes mutual respect, transparency, and a commitment to achieving shared goals. Both organizations have pledged to foster creativity and collaboration while resolving challenges with integrity and a shared focus on achieving common ground. This agreement underscores their dedication to making a lasting impact in the fight against cancer.
The ‘Cricket to Conquer Cancer’ initiative, scheduled for May 31, 2025, aims to be Canada’s largest street cricket fundraiser. The event seeks to raise $1 million to support innovative cancer research and treatment. The initiative will unite cricket fans and the community to turn their passion for the sport into a force for good. With over 100 teams expected to participate, the tournament will feature an exciting T5 format, ensuring high-energy matches and non-stop action.
Y Media’s Group Editor, Yudhvir Jaswal, signed the agreement alongside a representative from the Princess Margaret Cancer Foundation, expressing his commitment to the cause. The event encourages cricket enthusiasts across Canada to form teams, set fundraising goals, and contribute towards a noble mission. The team with the highest donations will not only earn the title of champion but will also have the opportunity to recruit celebrity players and prominent cricketers, making the event truly unforgettable.
This partnership marks a significant step forward in combining the power of sports, media, and community to support world-class cancer research. By transforming their shared vision into action, Y Media and the Princess Margaret Cancer Foundation are set to create an impactful legacy through this remarkable initiative.
Register now at https://cricket2conquer.ca/ and turn every run into a step towards conquering.
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