Bengaluru: Karnataka Soaps and Detergents Limited (KSDL), which is known for its flagship product, Mysore Sandal Soap, has appointed actress Tamannaah Bhatia as its brand ambassador. The move has faced backlash from pro-Kannada groups, local activists, and opposition leaders. Minister for Commerce & Industries, Infrastructure GoK, MB Patil said that this decision has been taken after considering various angles, including pan-India fame, popularity on social media, and followership among the youth group. Tamannaah has been contracted for Rs 6.2 crores for two years.
It is significant to note that KSDL has a turnover of Rs 1,785.99 crore in 2024–25 and is planning 435 new distributors and international expansion with a target of Rs 5,000 crore by 2030. The Minister, MB Patil, took to his X handle and wrote, “KSDL’s goal is to increase its turnover to Rs. 5,000 crore by 2028. In this regard, significant changes are being brought about by following multi-dimensional strategies required for the all-round development of the organisation.”
