Audi will thrill visitors to this year’s Canadian International AutoShow with the North American debut of its R26 concept car, a vehicle that previews the brand’s identity in FORMULA 1® – the pinnacle of global motorsport. The R26 Concept is one of the first expressions of the brand’s new visual identity and will provide AutoShow attendees with a glimpse into the brand’s future.
“Audi Haus presents an opportunity for visitors to experience innovation thru the latest Audi product advancements.” said Joseph Ottorino, Director, Marketing of Audi Canada. “As a special highlight the Audi R26 will be on display ahead of our inaugural Formula 1 season.”
The Audi R26 concept car will headline the brand’s Audi Haus exhibit, a stunning 10,000 square foot display that will once again be located on the 700 Level of the Metro Toronto Convention Centre’s South building. Audi Haus will provide visitors with a bold and unique way to experience the brand’s innovation and technological process, while also seeing the newest additions to its lineup. Alongside the R26 concept car, the brand will also have the all-new Audi Q3, RS3, SQ5 Sportback, SQ6 e-tron, RS Q8 Performance, S5, A6 and S6 e-tron on display
“Audi Haus was one of the most impressive, most photographed and most popular exhibits at last year’s show, so we’re thrilled to have it back again for 2026,” said Jason Campbell, General Manager, Canadian International AutoShow. “With Audi also choosing to give its R26 FORMULA 1 concept car its North American debut here at the AutoShow, every visitor will want to make their way to Level 700 to see the great lineup from Audi.”
For visitors interested in getting behind the wheel and feeling the brand’s performance and handling, Audi is also offering a unique opportunity to test-drive the all-new Audi Q3 before it even arrives in Canada later this March. These test-drives can be coordinated at the at the registration desk on level 800 beside the TD EV test track.
