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Cineplex, Willow TV and Ethnicity Matters partner to Screen ICC Men’s T20 WorldCup 2024 Matches Across Canada

Toronto, ON – 30 May 2024– Cricket fans across Canada are in for a treat as Cineplex,
Willow TV and Ethnicity Matters come together to present the live screenings of
select ICC Men’s T20 World Cup 2024 matches. The matches will be shown in 19
cities, bringing the excitement of international cricket to the big screen.
The upcoming edition of the International Cricket Council Men’s T20 World Cup
2024 will be held from June 1 to June 29 in the United States and the Caribbean.
The Canada’s Men’s National Team will be participating in the ICC Men’s T20 World
Cup 2024, for the first time and have been grouped with India, Pakistan, Ireland and
the United States in Group A.
The ICC Men’s T20 World Cup 2024 match screenings will focus on Group A match
ups and include live screenings of the semifinals and championship final on June 29.
Why cricket is important
The landscape of Canadian sports is evolving, with cricket emerging as a major
contender. Boasting a dedicated fan base of over 3 million and engaging 300,000
participants nationwide, cricket is now played in all of Canada’s 10 provinces.
This growth mirrors the multicultural vibrancy of the country, as communities come
together to celebrate their shared passion for the game. Cineplex’s screenings of the
ICC Men’s T20 2024 World Cup matches underscore this momentum, bringing the
thrill of world-class cricket to audiences across Canada.
Willow TV: “We are thrilled to bring the action of the ICC Men’s T20 World Cup 2024
to cricket enthusiasts in Canada. This collaboration with Cineplex and Ethnicity
Matters allows us to offer an unparalleled viewing experience.” – Anurag Bahl,
Director – Business Strategy, Partnerships & Revenue
Cineplex: “
“Cineplex is thrilled to bring cricket fans together to see the matches on the big
screen with big sound. Fans can cheer on their favourite teams from the best seats
in the house, close to home.” – Matt DeVuono, Executive Director, Event Cinema,
Cineplex

Ethnicity Matters: “Our goal has always been to celebrate diversity and connect
communities through shared experiences. This initiative with Cineplex and Willow
TV brings the cricket community together, fostering a sense of unity and
excitement. Cricket fans love to watch the big matches together and the screening
opportunities provide another chance to enjoy collectively.” – Howard
Lichtman, Partner and Co-Founder Ethnicity Matters”
Screening Schedule (all times in ET):
Wednesday, June 26 – Semifinal 1, 8:30 PM
Thursday, June 27 – Semifinal 2, 10:30 AM
Saturday, June 29 – Championship Final, 10:00 AM
Participating Theatres:
Cineplex Cinemas Strawberry Hill, Surrey, BC
Cineplex Cinemas Langley, Langley, BC
Scotiabank Theatre Vancouver, Vancouver, BC
SilverCity Riverport Cinemas, Richmond, BC
Cineplex Cinemas Coquitlam and VIP, Coquitlam, BC
Scotiabank Theatre Winnipeg, Winnipeg, MB
Cineplex Odeon Sunridge Spectrum Cinemas, Calgary, AB
Cineplex Odeon South Edmonton Cinemas, Edmonton, AB
Scotiabank Theatre Halifax, Halifax, NS
Cineplex Cinemas Fairview Mall, Toronto, ON
Cineplex Cinemas Courtney Park, Mississauga, ON
Cineplex Cinemas Winston Churchill and VIP, Oakville, ON
Cineplex Cinemas Yonge-Dundas and VIP, Toronto, ON
Cineplex Odeon Eglinton Town Centre Cinemas, Scarborough, ON
SilverCity Richmond Hill Cinemas, Richmond Hill, ON
Cineplex Cinemas Vaughan, Woodbridge, ON
SilverCity Brampton Cinemas, Brampton, ON
Cineplex Cinemas Mississauga, Mississauga, ON
Cinéma Cineplex Forum and VIP, Montreal, QC

Tickets for each match screening can be purchased on Cineplex.com, the Cineplex
App or in-theatre.
About Cineplex:
Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film
Entertainment and Content, Amusement and Leisure, and Media sectors. Cineplex
offers a unique escape from the everyday to millions of guests through its circuit of
over 170 movie theatres and location-based entertainment venues.
Proudly recognized as having one of the country’s Most Admired Corporate Cultures,
Cineplex employs over 10,000 people in its offices and venues across Canada. To
learn more, visit Cineplex.com.
About Willow TV:
Willow TV is the premier broadcaster of cricket in North America, bringing fans the
best of international and domestic cricket.

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