This holiday season, the LEGO Group invites you to experience the joy, creativity, and festive spirit at its exclusive pop-up markets across the Greater Toronto Area. With interactive activities, life-size LEGO models, and plenty of holiday-themed fun, these pop-ups are designed to inspire imaginations and create cherished family memories.
A Celebration of Creativity and Play
The LEGO Group believes in the power of creativity and play, especially during the holidays. “We wanted to create a festive, hands-on experience where families can come together to build, explore, and celebrate,” shares a LEGO spokesperson. The pop-ups feature dazzling life-size LEGO models, including a cozy LEGO fireplace complete with stockings, a cheerful LEGO Santa, and wrapped gifts—all perfect for festive photo moments. Each display is built with thousands of LEGO bricks, showcasing the craftsmanship and creativity the LEGO brand is known for.
Interactive Holiday Fun
Families visiting the markets can dive into a world of creativity with the build-your-own ornament station, where children and parents can design personalized LEGO decorations to hang on a beautifully lit Christmas tree. LEGO Brand Ambassadors will be on hand to guide visitors and ensure everyone has an unforgettable experience.
The tree, adorned with guest-created ornaments, will grow into a vibrant, collective artwork—a true celebration of togetherness, community, and imagination. Guests can also enjoy capturing holiday memories with themed photo ops, including the festive LEGO fireplace and Santa.
Locations and Special Offers
The pop-up markets will be hosted in Pickering, Mississauga, and North York—locations chosen for their accessibility and vibrant communities. Visitors can explore an array of holiday-themed LEGO sets, perfect for gifting, along with a surprise gift-with-purchase for orders over $35. This limited-edition gift is LEGO’s way of spreading holiday cheer and thanking visitors for celebrating with them.
Giving Back Through Play
In addition to festive fun, the LEGO Group continues its mission to bring joy to children around the world through its Build to Give initiative. Guests are encouraged to create LEGO hearts and share them on social media using #BuildToGive. For every heart shared, LEGO donates a set to a child in need, ensuring the magic of play reaches as many families as possible.
Looking Ahead
With the success of these pop-ups, LEGO plans to continue creating similar interactive experiences for other seasons and holidays. “We’re always exploring new ways to connect with families and inspire creativity,” says the LEGO team.
So, gather your family and join the fun at the LEGO holiday pop-up markets in the GTA. Build, explore, and make memories that will last a lifetime—all while celebrating the magic of the season with LEGO!
For more details, visit LEGO.com/events or check out the pop-up location nearest to you.
The LEGO Pop-Up Markets in the Greater Toronto Area are a must-visit this holiday season, offering a blend of creativity and festive cheer. With life-size LEGO displays, including a cozy fireplace and Santa, plus interactive activities like building your own ornaments, it’s a perfect family outing. Don’t miss out on the special offers and LEGO sets for gifting. Plus, for those who love stylish winter wear, check out the embroidered varsity jacket, a trendy choice for staying cozy while celebrating the season of play and giving!