Estée Lauder announces rising Bollywood star and former Miss World, Manushi Chhillar, as its newest Global Brand Ambassador. Manushi previously served as the face of Estée Lauder India’s Advanced Night Repair campaign in Fall 2022 and will appear in India’s upcoming campaign for Double Wear Stay-in-Place Makeup, debuting later this month. Manushi joins the current roster of Estée Lauder global talent including Imaan Hammam, Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi.
“We are thrilled to welcome Manushi to the Estée Lauder family,” said Justin Boxford, Global Brand President, Estée Lauder and AERIN Beauty. “In addition to her rising star power, Manushi’s dedicated use of her platform to bring about positive social change in India and beyond will enable us to continue to reinforce our brand’s commitment to championing women’s advancement around the world.”
“Joining the Estée Lauder family is a dream come true,” said Manushi. “Estée Lauder is an iconic brand founded by a visionary woman, Mrs. Estée Lauder, who proved anything was possible with hard work, passion, and dedication. Like her, I hope to be a role model for women around the world, inspiring them to believe in themselves and their ability to impact positive change.”
“An inspiration to young women across India, Manushi embodies our brand philosophy of ‘beauty with a purpose,’ ” said Dikshita Shukla, Brand Manager, Estée Lauder India. “Manushi’s vision and mission to support women’s rights aligns seamlessly with our core values, making her the perfect addition to the Estée Lauder family.”
About Manushi Chhillar:
Manushi Chhillar is an actress, model, and philanthropist. She is the winner of the 2017 Miss World pageant where she was also awarded the Beauty With A Purpose Award for her philanthropic initiative, Project Shakti. With a vision and mission to support women’s welfare, Chhillar started Project Shakti in 2017 to educate women about the importance of menstrual hygiene management and provide greater access to feminine hygiene products in India. Manushi has also partnered with UNICEF India to raise awareness for both menstrual hygiene and AIDS, as well as with UN Women on their #BuildBackBetterAndEqual campaign to speak up on violence against women. As an actress, Chhillar signed a three-film deal contract with Yash Raj Films and made her acting debut earlier this year in the period drama, Samrat Prithviraj.
About Estee Lauder:
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estée Lauder engages with women in over 150 countries and territories around the world and at dozens of touch points – from in-store to digital. And each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view.