Wednesday, December 11, 2024
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RCB face severe backlash over launch of new social media account in Hindi ahead of IPL 2025

Royal Challengers Bengaluru (RCB) has landed in the soup following the launch of their brand new social media account in Hindi. Notably, RCB launched a new account on X, formerly Twitter, in October to engage with and target the Hindi speakers in the country and those residing overseas.

However, the move has not gone down well with a section of their Kannada-speaking fans. A section of the Kannada-speaking fans who are a part of the franchise’s fanbase has raised objections to the launch of the new account.

They allege that “Hindi does not represent the linguistic diversity of India and is not the primary language of all Indian citizens or RCB supporters” and are running a petition exercise on an online platform to encourage Kannada speakers to protest against the step taken by Royal Challengers Bengaluru.

Interstingly, there lies another section of RCB fans who have lauded the move. The fans in support of the move are of the opinion that RCB enjoys a global fandom and the Hindi account has been created to connect to those who are native Hindi speakers and should not be seen as a step taken towards creating a divide.

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