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Unrivalled Sophistication in Downtown Toronto

Award-winning EMBLEM Developments, one of Canada’s fastest-growing real estate developers, has recently announced its highly anticipated new community in downtown Toronto, ALLURE. Rising from its prestigious downtown King Street address, this stunning 43-storey tower will become an iconic addition to the city skyline. It is a monument to sophistication, offering 509 premium residential units in the heart of a coveted downtown neighbourhood. There were no shortcuts with this building, as an elevated lifestyle has been meticulously curated to meet every discerning standard.

Set in a vibrant and flourishing neighbourhood, it was clear that this new community would have to reflect and elevate the captivating energy of downtown. As such, it comes as no surprise that EMBLEM, renowned for their excellence in design and penchant for creating striking new buildings in unique locales, was already preparing to take the city by storm.

Kash Pashootan, EMBLEM’s Founder and CEO, spoke to the creation of ALLURE’s development, saying, “Toronto stands on the world stage alongside cities like New York and London. It is the core for those who want to experience the multifaceted downtown lifestyle, and King Street is at its heart. There’s no place like it.” Pashootan went on to explain how ALLURE’s location combines downtown energy with tranquil livability. “iconic downtown buildings are rare. Iconic downtown buildings in the ideal location give you all of the downtown energy, but livability of ALLURE is even more rare…”

EMBLEM engaged global architectural firm IBI Group to bring their vision to life, as ALLURE artfully weaves together the past and the future, creating a luxurious and distinctive new landmark in Toronto. The preserved heritage façade at ALLURE’s 8-storey podium flows seamlessly integrates within the neighbourhood’s storied historical significance before contrasting with a quiet charcoal brick grid. Here, ALLURE will host a wealth of esteemed retailers – adding to the neighbourhood’s already notable offerings. Slender shafts of shifting materiality present a lighter, polished aesthetic, breaking down the tower’s mass and drawing the eye to the corner of the building. From there, ALLURE extends skyward, set back and articulated in a stepped manner, mirroring the movement of the streetscape. The way old meets new in an effortless manner is an achievement in design for ALLURE

ALLURE stands in a market-driven mixed-use neighbourhood, connected to Toronto’s top amenities for everything from work to play. It is only minutes from many of the city’s best, including sports stadiums, shopping and dining, and the Distillery District, steps away from the waterfront and a short walk to the newly expanded St. Lawrence Market (scheduled to finish construction summer 2023). This is the area for the city’s best and brightest to come together and fall in love with everything that makes King Street unique. With the neighbourhood’s unparalleled Walk and Bike scores (100 and 98, respectively), it’s clear that this is an area just waiting for exploration.

Additionally, those at ALLURE will enjoy living in a community with a transit score of 100, meaning the whole city opens before them. With the streetcar only a minute away from the front door, residents can take advantage of unlimited access to the city’s comprehensive transit system, and soon, Toronto’s new Ontario line – set to be the primary east-west connection. With service every 90 seconds, everywhere is within reach.

Of course, should residents want to travel in style and luxury, they can easily avail themselves of one of ALLURE’s premium amenities – the Rolls-Royce chauffeur service. This exclusive service allows ALLURE residents to effortlessly arrange to be driven in a custom-designed ALLURE Rolls Royce. This is just the beginning of the community’s vast array of top-tier offerings, as it truly encapsulates the level of refinement and luxurious service available at ALLURE – lending credence to the evocative tagline, “A life of distinction awaits.”

Taking a step inside ALLURE, one is immediately impacted by its elegance. An ode to refinement from interior design firm Burdifilek, the building delivers immediate confidence and sophistication in a quiet manner. Neutral in tone but confident in texture, every space allows the artistry of ALLURE to come forward. Shamil Jiwani, EMBLEM Developments’ Vice President of Investments, expanded on Burdifilek’s approach, stating, “ALLURE is not trendy yet timeless sophistication. Every element was carefully considered to ensure each space was tastefully volumetric, materialistic and functional.”

This exercise in proportion is carried throughout the building, offering a range of noble and pure finishes designed to subtly elevate each suite and amenity. This careful consideration is subtle but immeasurably impactful in every space. In this way, ALLURE’s curated selection of amenities focuses solely on providing what is needed for these spaces – nothing unnecessary is added, so nothing detracts from the experience. Focused on white glove service and incomparable hospitality, ALLURE residents will find a host of comforts specifically chosen to create an uncompromising level of luxury. Whether relaxing with a massage in the Health Spa’s personal massage room, watching your kids at the Children’s Playroom, taking advantage of the expansive indoor and outdoor gyms, meeting fitness goals in the Cycle Studio, and much more, ALLURE truly is a community that surrounds you with unrivalled sophistication.

EMBLEM Developments is one of the fastest-growing real estate development companies in the GTA, with a focus on high-rise residential buildings. They are proud to have been recognized by prestigious organizations within the building industry with awards that stand as a testament to their approach and provide a motivation to continue crafting homes of the finest calibre for residents and the community. EMBLEM’s current portfolio comprises over 4,500 residences representing $3.6 billion of development value.

To register for project details, please visit: emblemdevcorp.com

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