Toronto: The 2024 Cashmere Collection showcased spectacular one-of-a-kind couture fashion created by 16 of Canada’s top emerging and established designers. Using luxuriously soft Cashmere Bathroom Tissue—Canada’s best-selling tissue brand—these talented designers crafted stunning pieces that blended artistry with innovation. Hailing from across the country, their creations reflected the diverse characteristics and unique flair of Canada’s rich cultural tapestry.
New and Returning Fashion Talent
The 2024 Cashmere Collection brought together 16 of Canada’s top emerging and established designers, who crafted spectacular one-of-a-kind couture creations using luxuriously soft Cashmere Bathroom Tissue—Canada’s best-selling tissue brand. This diverse group of designers, representing every corner of the country, infused their creations with unique characteristics that celebrated Canada’s vibrant cultural and artistic diversity.
Returning Designers:
- Paul Hardy (Paul Hardy Design), Calgary, AB – 5 years of participation
- Marie St. Pierre (Maison Marie St. Pierre), Montreal, QC – 3 years of participation
- Nikki Wirthensohn Yassemi (NARCES), Toronto, ON – 3 years of participation
- Helmer Joseph, Montreal, QC – 2 years of participation
- Shelli Oh, Toronto, ON – 2 years of participation
- Hilary MacMillan, Toronto, ON – 1 year of participation
- Nadya Toto, Montreal, QC – 1 year of participation
- Alex S. Yu, Vancouver, BC – 1 year of participation
- Chavah Lindsay, Saint John, NB – 1 year of participation
- Wiwa Blue (WIDI’Z), Montreal, QC – 1 year of participation
New Designers:
- Adam X, Toronto, ON
- Ou Ma (OUMA), Vancouver, BC
- Mikael Derderian (MIKAEL D), Montreal, QC
- Angela DeMontigny, Ancaster, ON
- Sam Wong (WONG KWOK SHING), Toronto, ON
- Himikalas Pamela Baker, Toronto, ON
The 2024 Cashmere Collection production crew included an exceptional team of talents: Creative Director Hans Koechling, Stylist Lisa Williams, Illustrator Lauren Pearson, and Photographer Matt Barnes. Their collaborative expertise brought the vision of this stunning showcase to life.
Watch Full Coverage on Channel Y
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About the Cashmere Collection
Founded in 2004, the international award-winning Cashmere Collection is an ardent supporter of Canada’s fashion design community and the breast cancer cause. Many of the greatest names in Canadian fashion have contributed to the collection, including Marie Saint Pierre, Greta Constantine, Denis Gagnon, David Dixon, Rudsak, NARCES, Stephan Caras, Lucian Matis, Rodney Philpott and many more.
Over the last 20 years, the Cashmere Collection has raised over $5 million dollars in support of breast cancer awareness, prevention, and treatment programs for its charitable partners, the Canadian Cancer Society (CCS) and the Quebec Breast Cancer Foundation (QBCF).
About Cashmere and Kruger Products Inc.
Cashmere Bathroom Tissue, Canada’s best-selling tissue brand, reflects Kruger Products’ commitment to providing the finest quality, Canadian-made bathroom tissue products to consumers. Kruger Products is Canada’s leading manufacturer of quality tissue products for household, industrial and commercial use. Kruger Products serves the Canadian consumer market with such well-known brands as Cashmere®, Purex®, SpongeTowels®, Scotties®’, White Swan®, and Bonterra®. Kruger Products has approximately 2,800 employees and operates nine FSC® COC-certified (FSC® C104904) production facilities in North America. For more information, visit www.krugerproducts.ca.
A longstanding and committed contributor to the breast cancer cause, Kruger Products Inc. has supported the Canadian Breast Cancer Foundation (CBCF), now part of the Canadian Cancer Society (CCS) since 2005 and is currently one of the top five national partners supporting the breast cancer cause at CCS. Kruger Products Inc. is also among the leading contributors to the Quebec Breast Cancer Foundation.
