Bollywood actress Sharvari has been announced as the first-ever brand ambassador of Reva, the certified natural diamond jewellery brand owned by PNGS Reva Diamond Jewellery Limited. The partnership marks a significant milestone for the company as it accelerates its retail expansion and strengthens its presence across India following its stock market listing in March 2026.
The actress, known for her performances in films including Bunty Aur Babli 2, Munjya, Maharaj, Vedaa, Main Vaapas Aaunga and Alpha, will feature in Reva’s advertising campaigns across print, digital, outdoor and retail platforms. The collaboration will begin during the festive and wedding season, with Sharvari representing the brand as it seeks to connect with a wider audience of contemporary jewellery buyers.
Sharvari, who has established herself as a rising talent in Hindi cinema, is also preparing for the release of Sooraj Barjatya’s Yeh Prem Mol Liya, scheduled to arrive in theatres in November 2026.
Announcing the partnership, Amit Modak, CEO of PNGS Reva Diamond Jewellery Limited, said the company was entering an important phase of growth, with plans to expand its exclusive retail outlets, strengthen its digital operations and enter new markets, particularly in northern India. He emphasized that Sharvari’s popularity across different regions and age groups would help introduce the brand’s certified natural diamond collections to a broader customer base.
Aditya Modak, Director of Reva by PNGS, described Sharvari as an ideal representative of the brand’s identity, highlighting her confidence, authenticity and professional achievements. He noted that diamond jewellery is increasingly being purchased by women not only for weddings and traditional celebrations but also for personal milestones and everyday occasions.
Expressing her excitement about the association, Sharvari said becoming Reva’s first brand ambassador was particularly meaningful because of her Maharashtrian roots and longstanding familiarity with the P. N. Gadgil & Sons name. She praised the brand’s approach to combining contemporary jewellery designs with the enduring appeal of natural diamonds.
The announcement comes as Reva continues expanding its retail network across Maharashtra, Gujarat and Karnataka. The company reports operating five exclusive brand outlets and 34 shop-in-shop counters within the P. N. Gadgil & Sons network. Recent additions include stores at Amanora Mall in Pune, which opened in July 2026, and Nashik, where a new outlet was launched in September.
Following its initial public offering in March, the company plans to establish approximately 15 additional company-owned exclusive stores within two years of its listing. The expansion strategy will primarily target major metropolitan centres and Tier 1 cities, alongside selected Tier 2 markets and locations across northern India.
Reva also launched its e-commerce platform, revadiamonds.com, in September 2026, allowing customers nationwide to explore and purchase its jewellery collections online.
With Sharvari leading its upcoming promotional campaigns, Reva aims to strengthen its national recognition, reach younger consumers and position natural diamond jewellery as an increasingly accessible choice for both everyday wear and special occasions.
