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HomeCANADABaskin-Robbins Raises $30K for BGC Canada Through Pink Spoon Campaign

Baskin-Robbins Raises $30K for BGC Canada Through Pink Spoon Campaign

Toronto, January, 2025 – Baskin-Robbins Canada delivered a cheque for $30,000 to BGC Canada (formerly Boys and Girls Clubs of Canada), which it raised through its their 2024 Pink Spoon fundraiser. Held throughout the month of September, the campaign featured $1 from the sale of every Baskin-Robbins’ new Non-Dairy Real Fruit Smoothies, available in two flavours, fresh mango or strawberry, which was directed to BGC Canada. 

“Our partnership with BGC Canada has grown over the years, and we couldn’t be happier to support such a good cause,” said Natalie Joseph, spokesperson for Baskin-Robbins in Canada. “The success we’ve enjoyed with our annual fundraisers would not be possible without the generosity of our Canadian guests. Together, as champions of BGC Canada, we’ve made a real impact on the lives of young people across Canada.”

The fundraiser is part of an ongoing partnership between Baskin-Robbins and BGC Canada that includes scholarships, in-kind gifts and cause promotion. Collectively, these efforts contribute to BGC’s critical programs that empower youth to succeed and build brighter futures.

“We’re very grateful to Baskin-Robbins and its guests for their commitment to our work,” said Brooke Duval, Senior Director, Partnerships & Philanthropy at BGC Canada. “The funds raised will allow us to enhance our programs and support more youth across the country. We look forward to continuing our partnership with Baskin-Robbins and working together to build stronger communities.”

Since its inception, the Pink Spoon program has raised more than $165,000 for BGC Canada. The program’s vision is a world where children can enjoy the sweetness of childhood. 

2024 Youth of The Year Finalists Enjoy Baskin-Robbins Ice Cream. PHOTO: BGC Canada.
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